Health care professionals’ adoption to social media has been slow. In health care industry, patients are demanding more and more transparency with free information flow and quality care. The patient wants to take control of his health choices, which doctor to see, when to see, etc.
Slow online adoption of health care professionals is resulting in bad reviews, terrible online medical advice on so to speak “content farms”. The online health gap between the consumer/patient search and his/her doctor visit is filled with clutter and misinformation. And it will keep on growing as content farms and other review sites are putting unverified information out there and getting high ranking on the search results. As it is very well said that if you make your customer unhappy in the physical world, he will tell 6-8 friends but if you make your customer unhappy in the online world he will end up telling to 6000-8000 of his friends. Therefore, getting health care professionals into the social-media conversation is highly important and efficient.
The doctors may be concerned that participating in social media is a stigma–that if they were quality practitioners, they wouldn’t have time to be messing around on social networks, and that there’s something suspicious about a doctor who advertises his or her services too much. Most doctors think that too much self-promotion is a bad thing; your practice should grow on its own.
However, slowly doctors are realizing the need of interacting on social media because they know that if they are not online their reputation is. For a simple doctor search, people tend to go online, they go to Google/Yahoo, and they go to review sites and want to check the doctor completely before making an appointment. And for this simple reason, doctors should be aware of what is being said about them and how legitimate it is. They have to be involved when it comes to their online patient care evaluation.

The debate is on – five congressional committees, town hall meetings, president’s speeches, claims from the left, right and the middle – wow, everyone is thinking of the broken healthcare system. It’s interesting, because while we are talking of costs and changes to the system, we may be losing sight of what we as patients can do.